I was approached to create an eight page gatefold supplement to be used as an advertorial device to document Yamaha's diverse range of synthesisers as part of their 45 years in the industry.

As a company who are regarded as one of the pioneers in synthesiser development, I thought it would be of interest to readers to be able to hear the defining characteristic of each synthesiser. To sit alongside the gatefold supplement I pitched for the campaign to be rolled out digitally on Instagram as individual 'micro zines' as well as the company website where the content of the gatefold supplement could be place with a function that would play a 30 second sound bite that defines each synth.

Role  Designer

John Thackray
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