Charlton Alpacas sell their socks at farmers’ markets, village stores and clothing outfitters, and wanted to stand out in these often-cluttered spaces. I created a calm, neutral design language which could be used for everything from sock labels to point-of-sale banners, including a simple, elegant illustration to bring personality and warmth to the brand.


I also designed and built a transactional website for the sale of both alpacas and socks. Given the demographics of the customer base, I came up with a traditional, reassuring design which used easily recognisable design patterns and made navigation as simple as possible.

Role  Brand Designer, Illustrator,
Website Content Manager

John Thackray
+44 (0) 7824 818 909
© John Thackray 2020