Together Design were approached by the Health Foundation to create a series of posters to encourage networking between hospital staff in very different roles, with the aim of improving innovation in clinical practice.
Our challenge was to appeal to all of the people working in a hospital, from social workers to pharmacists, and to be noticeable among the many other messages competing for attention on crowded hospital notice boards.
The small illustrated figures in the thought bubble on the main poster are interacting and moving in unusual and charming ways, to invite closer inspection and draw the viewer in - especially important given the context this message was likely to be situated in - and the white space and illustration consciously avoids the usual visual languages used to target particular groups within hospitals.
Role Designer and Artworker
Company Together Design
Design Team Three