I’m a print and digital designer and writer based in Bristol.
At heart, I'm here for people. I'm not about creating beautiful things for their sake of it. I look at the people who’ll be using the thing I'm designing. I look at what they want, how they’ll engage with it and what they want the experience to be like.
Most importantly, I look at all of that outside the sector I'm designing in. I believe good design is universal, that the benchmark for it includes everything in a person’s life. A guitar magazine shouldn’t just aim to be the best guitar magazine.